I went to see the Helmut Newton exhibit at the MFAH a few months ago and I immediately saw the influence that he still has on Yves Saint Laurent today, in particular the most used layout they use for their ads in magazines (a model behind a window of a skyscraper) and now videos. Here's their latest ad campaign video, where Raquel Zimmerman changes into myriad pieces from the latest YSL Fall/Winter collection, with the same Helmut Newton inspired background. I just returned from Austin City Limits yesterday, (plus I always write about different bands), so it is obvious that I am a music lover too. YSL did a great job of pairing LCD Soundsystem's "I can change" with accelerated footage of Raquel in several outfits.
YSL-Photo by Helmut Newton |
xox,
RoJo
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